Who is Ruby you may ask? She is my very cool little daughter with the rockstar hair! 

Ruby may not have much life experience but she has an eye for fashion and an ear for music, that's why we have teamed up with London's infamous baby & kidswear label Nippaz with Attitude as well as legends of baby lullaby music, ROCKABYE Baby. 

Nippaz with Attitude is the go-to label for gifts inspired by a love of urban culture and music, and is a cult favourite with celebrity offspring!

ROCKABYE Baby takes the rock, hip hop and reggae parents love and transforms it into soothing instrumental lullabies. Rockabye Baby makes parents music baby-friendly and babies music parent-friendly.

Only new to the world of online shopping, we will gradually be adding more labels as well as a few of our very own cool clothing items, so stay tuned!

Love from Ruby and her Mum xo